The Kindness Cup

Activating youth soccer players across Ontario, this cause marketing campaign is a great example of a social good initiative with engaged sponsors and a beneficiary that gives back to local communities.



1364 good deeds completed

30+ fun, impactful challenges

Dozens of leaderboard changes as teams raced to the finish

Soccer clubs from Ontario Soccer invited to participate

Prizes from MLSE and other local sponsors

A donation was made to KidSport Ontario on behalf of the team with the greatest impact in their community!

Supported with press releases, email campaigns, and outreach to soccer clubs