The Kindness Cup
Activating youth soccer players across Ontario, this cause marketing campaign is a great example of a social good initiative with engaged sponsors and a beneficiary that gives back to local communities.
1364 good deeds completed
30+ fun, impactful challenges
Dozens of leaderboard changes as teams raced to the finish
Soccer clubs from Ontario Soccer invited to participate
Prizes from MLSE and other local sponsors
A donation was made to KidSport Ontario on behalf of the team with the greatest impact in their community!
Supported with press releases, email campaigns, and outreach to soccer clubs