March Goodness!

Activating students across North America, this cause marketing campaign is an example of a social good initiative branded around an international theme with an influencer and foundation beneficiary. In this case NBA & NCAA champ Derek Anderson and his AOK Foundation.

 
 
 
 
 
 

Highlights

1455 total acts of kindness

17 blood donations

25 organ donor sign-ups

33 acts of forgiveness

62 submissions on local issues and thoughts on solutions

postcards sent to sick kids

49 commentaries on the opioid epidemic

30 women's history month heroines discussed

33 hope letters


THE CAMPAIGN ON XOCIAL

The campaign microsite included widgets, leaderboards and much more.

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