March Goodness!

Activating students across North America, this cause marketing campaign is an example of a social good initiative branded around an international theme with an influencer and foundation beneficiary. In this case NBA & NCAA champ Derek Anderson and his AOK Foundation.

 
 
 

CAMPAIGN HIGHLIGHTS

1,400+ challenges completed

17   blood donations 

25   organ donor sign-ups 

33   acts of forgiveness 

62   submissions on local issues

  9   postcards sent to sick kids

49   commentaries on the opioid epidemic 

30   women's history month heroines discussed

33   hope letters 

Grand prizes included scholarships and donations made to the winning school


THE CAMPAIGN ON XOCIAL

The campaign microsite included widgets, leaderboards and much more.

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