Activating students across North America, this cause marketing campaign is an example of a social good initiative branded around an international theme with an influencer and foundation beneficiary. In this case NBA & NCAA champ Derek Anderson and his AOK Foundation.
1,400+ challenges completed
17 blood donations
25 organ donor sign-ups
33 acts of forgiveness
62 submissions on local issues
9 postcards sent to sick kids
49 commentaries on the opioid epidemic
30 women's history month heroines discussed
33 hope letters
Grand prizes included scholarships and donations made to the winning school
THE CAMPAIGN ON XOCIAL
The campaign microsite included widgets, leaderboards and much more.