corporate social responsibility


We are in a new era of social responsibility and your customers want you to stand for a cause.


Align profit + purpose

xocial takes the principles of a successful corporate social responsibility strategy—transparency, authenticity and concrete measurement—and turns them into a customer engagement tool. Instead of reading about your CSR program in an annual report, your stakeholders can contribute first-hand to your efforts, by joining your campaigns and sharing their experiences.


9 out of 10 millennials would switch brands to one that aligns itself with a cause.

2015 cone communications study



Attract millennial consumers and employees

Increase employee engagement, job satisfaction and reduce turnover

Attract the best employees through community involvement

Increase community goodwill by having your leadership and organization recognized for the good they create

Increase shareholder return

Increase employee skill development, team building and leadership skills

Draw media attention and coverage for free

Attract new business partnerships and relationships

Drive tangible, positive change

Support and enhance your current CSR strategy

76% consider a company's social and environmental commitments when deciding where to work.

88% say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues.

49% of Millennials make an effort to purchase from brands that align with causes.

CSR Use Case

Now that’s a good shot.


Shoot for Change

Canadian Tire, Booster Juice and World Gaming sponsored Paul Coffey's Shoot for Change to associate themselves with hockey players doing good and having an impact in their communities.


Interested? Let’s chat.