Consumers have embraced cause marketing.
Consumers are looking for companies and brands that share their passions. A Cone Communications study found that 85% of consumers would switch brands to one associated with a cause. The number is even higher for millennial consumers who are constantly craving unique digital experiences, new ways to interact with their favourite brands and get meaningful recognition for their loyalty.
Using the xocial cause marketing platform, you can promote the causes you care about, reward the behaviour you want to see and turn your customers into loyal fans.
Do-Gooders average 9 minutes per session
And, more than 7 challenges per campaign
cause marketing Use Case
We’re all fans of doing some good.
Live Happy, Porter Novelli and Derek Anderson’s Stamina Foundation sponsored this campaign to activate students at Colleges/Universities. Top Do-Gooders received scholarships.