xocial Earns B Corp Certification and joins a global economy that uses business as a force for good.
October, 2019 - xocial, impact gamification platform, announced today that they have officially become a Certified B Corporation®. Joining a community of 3,030 + companies worldwide, including Patagonia, Ben & Jerry's, Danone and The Body Shop. These companies use their business as a force for good. xocial values all stakeholders, the community and our planet. As a B Corp, xocial is held to the highest standards of social and environmental performance, public transparency and legal accountability.
Already a proud member of the 1% Pledge and the Upside Foundation, B Corp certification was a natural progression for a team motivated to inspire change.
“This certification is a huge step in walking the talk for what xocial stands for. With our mission to ‘inspire 1 billion acts of impact’, we need to exemplify what that means to run a business with mandate to have lasting positive impact for people and planet” says Colin Duetta, CEO.
xocial is a positive social impact gamification platform built to measure and inspire. Participants complete challenges that measure impact, effort, and time culminating in an XO Score, xocial’s patented algorithm for measuring impact. Positive impact initiatives on xocial result in story rich media that can be used to track impact for B Corp certification, measure against UN Sustainability Goals, and to present your organizations good works to the world in a truly authentic way.
xocial is being used to build culture, measure CSR, engage communities, and unite charities & sponsors for a new level of cause marketing.
When volunteer hour tracking emerged as a popular challenge it led to xocial’s second product launch; My Volunteer Hours. An online tool that provides a dedicated URL to track, inspire and gamify volunteer hours.
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 3,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.
About B Lab
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the Best for the World® and as a result society will enjoy a more shared and durable prosperity. B Lab drives this systemic change by:
1. Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability;
2. Promoting Mission Alignment using innovative corporate structures like the benefit corporation to align the interests of business with those of society and to help high impact businesses be built to last;
3. Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact -- and the impact of the businesses with whom they work -- with as much rigor as their profits;
4. Inspiring millions to join the movement through compelling story-telling by B the Change Media.