People with purpose.

The xocial platform motivates us to be “good” and uses technology to measure the progress we’re making. And what constitutes good? We’re talking random acts of kindness, going above and beyond, selfless favours, caring about the environment, volunteering time, showing generosity and much more.

By combining convenient acknowledgement with credible measurement and meaningful reward, xocial can change the way we look at the impact our actions have on our friends, family, coworkers, community, country and maybe even the planet — and inspire us to make the world suck a whole lot less — one act at a time.


Meet the team


Colin Duetta

Colin is a project manager and people whisperer, able to rein in the dreamer and focus the inventor to deliver what’s been promised on time and on budget. It's Colin's level head, strong sense of accountability and gift for managing different personalities that ensured xocial moved from an idea to an app to a platform within a tight timeframe. "I give things their corporate wrapper," he says. "I keep the goals of the company and investors on the radar."


michael salvatori

His most trusted advisor is his gut. He considers his word his bond. And he’s a crier. He’s also got a bit of a coffee habit.

Co-owner of an internationally recognized design and development house, Mike has taken what he's done every day for the last 15 years—developing great products for discerning clients—and applied it to creating the ultimate user experience for xocial.


ken bentham

I'm a dedicated family man, volunteer coach, and mental health advocate. Our family creed is "memories, not stuff". We've traveled the world to learn about other cultures, religions, people and places. My proudest achievement is that my children don't see others in terms of race, religion, creed, gender, or sexual orientation... they simply see them as people.

As employee number one, I've been here from the start! I currently work on strategy, partnerships, and cause marketing -- creating the March Goodness, Kindness Cup, and Shoot for Change campaigns! I also developed We Stand for Love campaign for Porter Novelli. 


Felix Leung

The mad scientist! A game designer and producer with years of experience. Proven ability to make "hit" products. Success in new game concept design, demographic targeting and game balance. Proven effectiveness in leadership and staff management. Interested in new design challenges, and new, emerging or developing gaming entertainment fields.


Lauren Duffield

My mission is to show the world that every individual and organization has the responsibility and power to create positive change. I view every social and environmental issue, as a business opportunity.

I love to travel and have been to 30 countries; my top two favourite being South Africa and New Zealand.



Ready to show off your good side?